Everyone called me Joney, they know me as an imaginary boy yet friendly personality. I just believe the power of touching every human’s heart on every work I do. Whether it will be an emotional, humor, or aspirational driven approach, as long it can be touching people I think that’s the best creative work ever. The work that can move people. The work that can be inspiring people. Also, the work that changes the habit.
As we live in a world of infinite possibilities, I do believe there’s no boundaries to develop ideas. So, I start my journey as a Strategic Planner intern at Enkape Communications Bandung handling Perhutani Eco-Tourism. Then I choose the path to become a copywriter on that company for 1 year 6 months, winning 1 bronze and 1 silver at Layang Kancana, an advertising festival based in Bandung, West Java.
I decide to move to Jakarta to sharpening my skills in advertising especially copywriting. I joined First Position Jakarta and handling nationwide brands such as Evalube Lubricants, Dandang Tea, Bank Rakyat Indonesia, Promag (Kalbe), Sasha Hair Vitamin.
After 1 year 7 months with First Position, I continue the journey with Hakuhodo Indonesia as copywriter. Learning more deep how to dig in the insights and creative thinking. In this company I handling global brand such as Datsun, Nissan Motor Indonesia, Astra Honda Motor, Frisian Flag, Aqua Japan and also the biggest local brand in Indonesia, Djarum & Telkomsel.
I'm just a lad who always looking for the new experience. After 2 years 9 months, I start to continue the journey with Flock Company until now. Handling McDonald’s brand campaign, Kapal Api Coffee, and Axis.
During my journey as a copywriter, I still trying to live up my passion as a Film Director by running side projects. Writing and making an Independent short film etc.
The journey still counting, let’s rock together!!!
Skills: Copywriting, Scriptwriting, Film Directing, VO Talent.