Peny Pujiati’s passion for photography has developed since her younger years when her parents gave her an analog pocket camera. Since then, she is ever fascinated with the way objects and people come within an angle captured in a frame. She pursued photography formally during her studies in Visual Communication Design at Trisakti and as an Associate Photographer at Kelas Pagi program supervised by photographer Anton Ismael.
Peny finds inspiration from the works of fellow photographers, particularly Rankin and Francesco Tonelli. She has opened her own studios to allow more freedom in exploring her specialization field in commercial and food photography. With her studios, Penta and RasaFoto, she also hopes to help creating jobs for others and expand the business for an international market one day in the future.
With many years of experiences in the field, Peny emphasizes on the importance of consistency and persistence in maintaining a career as a photographer. She believes that whilst it is good for aspiring photographers to learn every branch of the field, but in the end a mastery of a particular branch is the key to success.
Clients: Unilever ( Royco-Bango-Jawara-Hellmans), Sinar mas (Filma-Palmvita-Palmboom), Sinar Meadow (Gold Bullion-Silver Bullion-Cita-Mother's Choice), Campina (Gold Ribbon), Vicenza, Astra BMW, Astra Daihatsu, Dua Belibis, Koepoe Koepoe, Star Sprei, Pharos (Nourish Skin, NBC Acne, Hemaphros, dll), Kalbe, Nestle, Total 8+, Royce Chocolate, Pacific Place, Homyped, FIF Group, and many others.